Branding

Brand strategy and creative that will get your business noticed and communicate the right message to your audience online.

Branding

Branding is as important in the digital marketing arena as it is in every area of marketing – in fact even more so as it is your principal method of communicating with your potential customers when they are online. Branding is more than just a logo, it is your ethos, your mission statement, your strapline, your tone of voice and the overall look and feel of your marketing collateral. All these elements need to work together to convey the messages you want to say to your target audience.

It is also important that your brand is easily distinguishable from your competition and creates real stand out in a crowded market. This is why a detailed review of the marketplace is essential if you are considering a brand review. Our branding process will take you through a series of focused discovery workshops to explore your key audiences, your competitors and the wider market environment. Supported with research and insight we will define the key point(s) of differentiation of your brand, product or service.

Volume Marketing - Branding Design

Our Branding Process

Brand immersion

Our team will spend time immersing themselves in the culture and values of your business ensuring they have a deep understanding of your brand position, values, customers and USPs.

Stakeholder engagement

We will deliver a co-creation process engaging with all key internal and external stakeholders to understand all perspectives, and to define the specific requirements for the new brand.

Market research

We have access to world-class market data and insight across a range of sectors. Our recommendations will be based on navigating the ever-shifting global marketplace, but always focused on you, and your brand.

Brand development

Based on the findings of the immersion and research phase we will develop a look and feel for your brand that will fully resonate with your target audience and stand out from the competition.

Brand guidelines

Brand guidelines are a key output of the brand development stage as they ensure that every time you communicate with customers, suppliers, employees and stakeholders, the messaging and creative will build and reinforce a consistent brand perception.

Speak to us about:

  • Naming

  • Logo Development

  • Brand Strategy

  • Brand Development

  • Tone of Voice Development

  • Marketing Collateral

  • Brand Guidelines