Why Email Marketing?
Email marketing is a great way to speak directly to your subscribers and communicate promotional messages and information. Used effectively it can be one of the most potent ways of generating leads and delivering enhanced sales. The starting point of any email marketing campaign is data, whether it is a purchased list or your own carefully curated list from people who have signed up via your website.
Once you have your data, the next step is to write copy and develop creative that will resonate with your audience and encourage them to take action. A/B testing is a great way of finding out which subject lines, images and content have most appeal to your customers and deliver the best results. As with all forms of digital marketing, tracking is key and by using automated marketing platforms you can be totally in tune with open rates, link clicks and conversions.