Why Social Media?
If you’re not a digital native then the world of social media can seem like an alien place. But if you want to build your brand and increase your online footprint then it is one of the most crucial components of any digital marketing strategy.
Whether it be on Twitter, Facebook, Instagram, Linkedin, Pinterest, TikTok, YouTube or Snapchat, there will be a social channel that your audience is engaging with and so you need to start posting. However, a few random tweets aren’t going to cut it in this social obsessed era, so you need a carefully planned strategy that will not only build your following but deliver a return on investment by converting your posts into leads or sales.
And it doesn’t have to stop there, one of the fastest growing marketing avenues is the engagement of ambassadors and influencers to promote your brand via social media. Finding the right influencer who resonates with your target audience, either on a paid or gifting basis, could revolutionise your brand overnight, so it certainly merits consideration as part of your social strategy.