CRP Subsea Branding
The Brief: Create a new brand that resonates with our technical customer base
CRP Subsea provide high integrity solutions for harsh offshore environments, specialising in the design, manufacture and installation of buoyancy and protection products for the oil, gas and renewable energy industries.
They approached us whilst in the process of a company restructure with the need to create a totally new brand from scratch, together with brand collateral for the launch and a new website. With such highly technical products, they were looking for an agency who could quickly gain an understanding of the product applications and marketplace. They also wanted a brand that would stand out amongst their competitors whilst not alienating their loyal customer base.