Branding for Subsea Protection Supplier in the Oil & Gas Industry

CRP Subsea Branding

The Brief: Create a new brand that resonates with our technical customer base

CRP Subsea provide high integrity solutions for harsh offshore environments, specialising in the design, manufacture and installation of buoyancy and protection products for the oil, gas and renewable energy industries.

They approached us whilst in the process of a company restructure with the need to create a totally new brand from scratch, together with brand collateral for the launch and a new website. With such highly technical products, they were looking for an agency who could quickly gain an understanding of the product applications and marketplace. They also wanted a brand that would stand out amongst their competitors whilst not alienating their loyal customer base.

The Solution

Clear and concise brand style that works with the industrial environment

Our first task was to design a logo for the new company that would appeal to the specific technical audiences from this industrial sector. Following a series of conversations with the team, we came up with several logo options, colour palettes and fonts which were considered against the backdrop of other competitors in the industry.

Once the team had selected their preferred logo we moved on to creating a detailed brand guidelines document and developing designs for collateral such as stationery, presentations, brochures, technical documents and email footers. The look and feel we created for the brand reflected the harsh environment that they operate under and included iconography that could be applied across all marketing materials.

Finally, the brand identity was translated into the page designs for the new website where we were able to bring the brand to life with moving video and interactive digital elements.