Search Engine Optimisation (SEO) is one of the most important factors when considering a digital marketing strategy, this is because appearing at the top of all search engine results is key to providing good traffic to your website. Whether it’s leading to your homepage or a specific product you want to focus on, there is nothing more important than being on page one of search engine results.
Online advertising company Chitika conducted research which found that 95% of all search traffic is focused around the first page of Google. Additionally, they found traffic on the first page is focused on the top two results, the first result gets over 30% of all traffic and the second gets around 18%. Any rankings below get considerably lower.
There are three aspects which are important in order to reach the top spots on any search engine – on-site SEO, off-site SEO and content optimisation – but the starting point for all forms of SEO strategy is keyword research. There are many different types of keywords which people will use to search for your products or services, and your business should be optimised around the ones that will give you the best conversions.