Knight TS – Branding
The Brief: Create an identity with personality that reflects our ethos
Knight TS was set up by the Knight financial group to provide transaction services and due diligence to companies involved in mergers and acquisitions. As a start up they came to us needing their brand building from the ground up. They wanted a brand that would reflect the ethos of their team and resonate with their target audience of business owners and high net worth individuals.
The brief was to create a logo, brand look and feel, colour palette and imagery that could be used across all marketing collateral including stationery, presentations, brochures and a website. Time was of the essence as there was a deadline for the launch of the new brand and everything needed to be in place so they could hit the ground running.