Essentially digital marketing is the same as any other form of marketing – it is a way of communicating your product or service offering to your target audience. The main difference, as opposed to traditional marketing such as billboards and press advertising, is that everything takes place online.
Our Digital marketing team based in Manchester can help you amplify your brand online.
The beauty of digital marketing is that it is infinitely trackable, this makes the return on investment (ROI) relatively easy to calculate and why spending time to get the tracking set up correctly for your campaign is essential. At Volume we use the latest software to make sure that we gather as much data as possible to allow us to accurately analyse all campaigns. Being able to assess performance regularly means that strategies and tactics can be adapted as campaigns progress in order to fully optimise results.
In digital marketing terms results equate to conversions. A conversion can be a customer filling in an enquiry form, phoning your office, requesting a demo, signing up to a mailing list or, on an e-commerce site, adding products to a basket and making a purchase. By understanding the user journey that leads up to these conversions, we can make sure that your site is optimised to achieve more of the sort of conversions that are right for your business.