A logo is your brand personified and is the very first impression your audience has of your business - so a well-designed logo is at the heart of all marketing activities.
In essence, logo design is the design of a visual shorthand to represent your business. It can be just your business name in a suitable font and colour or it can incorporate other elements such as an ident or graphic. Your logo design is the first impression you make on your audience which is why a beautifully designed logo can make a big difference to how your business is perceived. For this reason your logo design should visually encapsulate what your company does, how it works, and your ethos, values, and goals.
Whilst your logo is fundamentally your name or ident, branding incorporates a much wider, group of assets that make up the look and feel of your marketing materials. Although it often includes logo design at its heart, branding also includes the full spectrum of components that make up a creative approach and is usually based on an underlying strategy or brand archetype. Branding can be communicated through the use of many different elements apart from the logo including brand values, tone of voice and imagery.
With so many businesses fighting for the attention of customers, a well-designed logo is crucial. A logo creates impressions and initial interactions with potential customers, evoking key emotions, specifically among your recurring consumers. A logo plays a defining role in business growth, speaking to your target demographic, whilst building brand loyalty and credibility within your field. And in today’s digital world, when you may not get to speak to your customers directly, your logo can be the main touchpoint you have, so it is even more important to ensure it communicates the right message.
Here at Volume Marketing, we use a collaborative approach for our logo design, taking the time to get to know you and your business, and how you wish to connect with your audience. Our team of experienced designers will present a wide selection of logo ideas with differing fonts and colours so you can explore different ideas before settling on the final version. We aim to create beautiful, bespoke logos that successfully reflect your business model, culture, and personality, delivering designs that you will be proud to use to represent your company.
Establishing a great relationship with customers is a goal every business has and having a beautiful logo and strong branding will get you off to a head start. At Volume, we have many years of experience of creating logos to suit businesses of all shapes and sizes. Contact our team to see how we can help your new business venture or existing business with Logo Design.
