Website copy, blogs and articles that will draw in new audiences and position your brand as a thought leader in your field.
Content marketing is a catch all term to describe the use of all forms of online content to attract and engage potential customers. Having a cohesive content marketing strategy is key in any digital marketing campaign in order to communicate your brand message and build search engine rankings. So whether it is blogs, vlogs, news articles, whitepapers, social media posts, videos, animations, webinars or web copy they need to be brimming with personality and crammed full of keywords.
Our team of content writers will get under the skin of your brand and deep dive into your industry to deliver thought leadership pieces that will make you stand out from the crowd and build long standing relationships with your target audience. If there is a topic that interests you, then nine times out of ten it will also appeal to others in your industry or those who are looking to buy your service. Detailed subject knowledge is highly valued online, both by search engines and humans, so if you are an expert in your field you are in a perfect place to start content marketing.
Search engines love content. It is their raison d’être to provide top quality content on the internet that will answer users questions and diffuse knowledge. For this reason they will reward websites who put out new, detailed content on a regular basis. This alone makes content creation a highly sought after piece of the marketing mix.
These days you need to think about the content for your website with two audiences in mind: your online customers and search engines. The best website content is written with users front and foremost, but is also able to cleverly weave in keywords so that search engines can find what they are looking for. The structure of your website is also important so that the topic of each page is clear from the headings and overall layout.
What type of businesses can make use of content marketing?
It is hard to think of an industry sector that wouldn’t be able to make use of content marketing as it can apply to all businesses, large or small, B2B and B2C. If you run a business it is likely that you have specific expertise and knowledge that other people would be interested in hearing about. So, use content marketing to share the benefit of your experience and in doing so you will inspire confidence and trust in your brand.
How can I help people find my content
Writing or producing your content and uploading it to your website is just the start of the content marketing process. In order to make full use of your material, you need to let people know it is there and may be of interest to them. The obvious way to do this is by using social media channels such as Facebook, Instagram, Twitter, YouTube and LinkedIn. However, you can also optimise your content for related keywords so that it is found organically on search engines when people look for answers to a question.
Can I use content marketing for selling?
Although the ultimate aim of content marketing is to generate revenue for your business, it shouldn’t be overtly sales orientated. The rationale behind content marketing is that by helping consumers to solve their problems, they will start to view you as a source they trust and keep coming back to you for help and advice. Think of it more as long term relationship building that will forge a link with potential customers and build brand awareness, so when the time comes for them to make a purchase you will be at the forefront of their minds.
How can I measure the effectiveness of content marketing?
As with any form of digital marketing, it is important to set KPIs and objectives for your content marketing so you can measure its effectiveness. By using tools like Google Analytics you will be able to assess numbers of visitors, page views and bounce rates for your website content. You will also be able to monitor conversions such as form completions, newsletter sign ups and lead generation. For social content you will also be able to drill down into metrics on retention, engagement, likes and increases in followers.
Is content marketing just about writing?
No absolutely not. A picture paints a thousand words (or so the saying goes) and some of the most effective forms of content are visual, such as photographs, videos, animations, image carousels and infographics. This is especially true on social channels as this sort of content is engaging and easy to share. But in short, anything that gets your subject across in an effective way should be considered a useful tool in your content marketing strategy.
How do I use content marketing for lead generation?
Whilst a lot of content is freely available, if you want to build your mailing list you may want to consider using content marketing for lead generation. This works best when you have a piece of content that is of high value to your target audience e.g. a whitepaper, ebook or piece of research. In these instances you can install a pop up on your website to request an email address and phone number before you permit the user to download your content.
Videos & Animations
Social Media Content