There are three aspects which are important in order to reach the top spots on any search engine, on-site SEO, off-site SEO (link building) and content optimisation. However, the starting point for all forms of SEO strategy is keyword research. There are many different types of keywords which people will use to search for your products or services, and your business should be optimised around the ones that will give you the best conversions.
SEO & PPC
There is often confusion over the difference between SEO and PPC but it is quite easy to tell the difference. PPC refers to the paid search results that Google charges advertisers money for and are marked with the word ‘ad’. These appear in the top 3 or 4 and bottom 3 positions on a Google page, if there have been bids placed on that keyword.
SEO refers to the organic search results that appear between these ads. To achieve these positions your website must fulfil Google’s algorithm for delivering relevant and useful content for the keyword used in the search. As SEO experts in Manchester we will look at your website and build a strategy as to how to curate your site to improve your organic rankings.