SEO content writing starts with gaining an understanding of a client’s industry and the keywords used to search for their products and services. Before writing any SEO content, we first take time to get to know a client’s brand, audience and goals to get an in-depth understanding of the strategies that need to be used to deliver increased rankings, website traffic, lead generations and ROI.
Keyword research is often the most time consuming part of the whole SEO process, and it is also the most critical as it forms the foundations of all SEO campaigns. We use a variety of different tools to discover which keywords are most relevant for a client’s particular mix of products and services.
These keywords are then mapped against the pages of their website in order to formulate an overview of how search engines are viewing the site. From this point we are able to devise a strategy to optimise the existing content and generate new content that will plug any gaps in the structure. Once this roadmap is in place it is a relatively simple process to write content that will rank for a particular group of keywords, by using structured headings, enticing meta descriptions and depth of information on the chosen subject matter.