We have already established that digital PR can deliver backlinks and the importance of this association with high profile online titles should not be underestimated. Acquiring high quality backlinks, organically or through outreach, will contribute to the domain authority of your own website and in turn enhance your ability to achieve high search engine rankings.
However, digital PR is more than just generating backlinks to your website. Done correctly digital PR is all about projecting your brand presence whilst driving SEO at the same time, so that the two link together to create a powerful online presence. It is learning to understand the digital media space, your target audience and what they read online and how to create engaging content that will get published in premium publications.
Utilising calibrated elements of social media, content marketing, influencer marketing and SEO, successful digital PR campaigns can drive consistent positive brand messaging to exactly where your customers are engaging most. The best digital PR strategies help create a brand story which is then driven by customer experiences, reviews, and support from influencers and brands who now put trust into your business.