Local SEO

SEO strategies built to boost local visibility and ensure your business leverages local search traffic to generate quality leads.

What is local SEO

Local SEO forms part of an overall search engine optimisation strategy, and is an excellent technique for any organisation that operates within a specific city or region. When consumers are searching for products or services, they often look for businesses close to them rather than national or international brands. This is particularly applicable to consumer businesses that have a physical location customers can visit e.g. restaurants, gyms, hairdressers, shops etc. It is also relevant to many companies operating in the business-to-business sector e.g marketing agencies, accountants or law firms. The use of local SEO included within a strategy helps these companies rank higher in the local SERP, making it easier for their customers to find what they are searching for.  


How local SEO works

Consumers may search for a particular service and reference the location e.g. hairdressers Manchester. However, even if they don’t, or they just search for ‘hairdressers near me’, Google will try and match searches based on their geolocation if on a mobile or their IP address if on a desktop computer.

Google identifies where businesses are via Google My Business listings together with the information included on business websites and in online directories. Based on this information it will show the top 3 contenders in response to searches on a location map – also known as Google’s local pack or the Google map pack. A longer list of businesses is available via the More Businesses button, but most searchers won’t spend much time scrolling beyond the first page. So you can see why focusing on local SEO is a good idea if you are looking for more sales, especially if your product or service is mainly aimed at the local market.

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Local SEO

Google My Business verification

There is a lot of confusion over Google My Business listings, mainly over the difference between an unverified listing and having a listing that is controlled by your business. If you have never ‘claimed’ your Google My Business page, then the first thing you need to do is click on the button that says ‘own this business’. You will then be taken through a series of steps so that you can verify that the business belongs to you and that it is in the location you are stating. To check this Google will normally send you a postcode with a code which you will need to enter to confirm ownership. This will then permit you to edit and optimise the page.

Google My Business Optimisation

Once you have access to your GMB page you will be able to edit all the details and add further information that is helpful to your customers. This can include:

  • Business info section outlining your products or services
  • Address, phone number and other contact details which match your website
  • Business opening hours
  • Photographs of your business
  • Your business logo
  • Google reviews

You will also be able to categorise your business from a drop-down menu of suggestions from Google. It can be frustrating if you can’t find an exact description that matches what you do, but there is usually something that loosely fits most businesses.

Local SEO Manchester 

As experts in local SEO, we work to get your website ranking in your local area, reaching audiences within close proximity. Local SEO is vital for all types of businesses as it creates higher local visibility, and increased visibility results in more traffic.  

To offer comprehensive local SEO services, we first take the time to understand you, your business, and your customers, to gain an in-depth understanding of who your customers are, and how to target this audience correctly. As well as the fundamentals such as Google My Business, we will ensure your business is listed correctly in local directories and work on the overall optimisation of your website so that you can gain the maximum results from local SEO. If you would like to find out more about how local SEO could help your business, then get in touch today.