TaylorMade Finance SEO
The Brief: Get us to page one of Google for our industry keywords
TaylorMade Finance are mortgage brokers with a difference. Their individualised approach means that they can offer a bespoke service to their clients rather than a ‘one size fits all’ package. In the days of face to face meetings it was easy to let their friendly, informative style do the talking. However with the majority of people now starting their mortgage search online, they were finding increasingly that they were losing out to the big financial brands and consolidators who could afford large PPC budgets and traded on their brand awareness.
It was clear that a different strategy was required and it was concluded that, as with most industries, being on page one of Google for the most relevant and often searched keywords would be key to their future success. As a relatively small, regional broker TaylorMade knew that getting on page one for mortgage related terms was unrealistic to achieve on a UK wide basis. However, they were keen to achieve first page rankings for the same terms in Manchester.