When was the last time you took a good look at your business website? If you can’t remember, you may be in need of an SEO audit. This is essentially like a health check for your page, making sure everything is running nicely behind the scenes. It helps you spot hidden problems that might be holding your site back, like slow loading speeds.
Regular audits are great for ensuring your website is optimised for search engines. This helps attract more traffic to your page and most importantly, keep you on top.
Our team of SEO experts Manchester have rounded up some of the top reasons why your website needs an SEO audit.
Improve Site Loading Speeds
We all know how frustrating it is when a website takes a long time to load. The last thing you want is for your website to be part of this problem! Fast loading speeds are a must both for SEO purposes and user experience. You can’t expect visitors to stick around or be impressed if your site takes too long to load. What’s more, this can damage your ranking on search engines.
With the help of an SEO audit, it can pinpoint areas that may be slowing your website down. This could be oversized images or poorly optimised code. Addressing such issues promptly will help you improve load times and keep visitors on your website for longer.
Analyse On-Page SEO Performance
An SEO audit can evaluate how well each individual page of your website is performing. Audits showcase the strong pages that drive traffic and convert well. This should help when it comes to optimising other pages, helping to replicate that success across your site.
Once you have a better idea of which pages perform best, you can improve the weaker ones. This creates consistency across the board.
Strengthen Site Structure and Navigation
A well-put-together website is vital for both users and search engines. SEO audits are useful for evaluating your site’s architecture and navigation. It can highlight any areas that need urgent improvement.
SEO audits also help search engines crawl and index your pages more effectively, which can boost your rankings.
Assess Current SEO Strategy
SEO audits provide valuable insight into how well your current strategy is performing. They highlight what’s working well and what could be improved upon. This allows you to make better data-driven decisions.
Using this information, you can refine how you do things and ultimately, help achieve better rankings, increase traffic and boost conversions. An audit makes sure your SEO efforts stay on track and deliver the results you want.
Optimise Keyword Usage
Keywords – they’re the nuts and bolts of SEO. Without them, your website won’t be anywhere near the top! The great thing about an SEO audit is it helps assess the effectiveness of the keywords you’re currently targeting. It reveals which keywords are bringing in traffic and those that need tweaking.
Based on these insights, you can rework your keyword strategy. This makes sure you’re using the most relevant and high-performing terms. Once you get a handle on how to optimise keywords, expect your page to be more visible on the web.
Fix Broken Links
Broken links can be a real nuisance and be harming where you rank on search engines. Whether they’re internal links to other pages on your website or an external link to another website, broken links create a poor experience all round. They confuse search engines too.
Opting for an SEO audit is a no-brainer in this situation. It can identify any broken links on your page. This gives you the opportunity to fix or remove them to create a smoother navigation experience for your visitors.
Enhance User Experience
SEO audits don’t just concentrate on rankings – they help improve user experience too. This is achieved by identifying problems like poor mobile responsiveness and accessibility problems. A website that’s easy to use encourages visitors to stick around, engage more and ultimately, convert.
By fixing these issues, you’ll provide a more enjoyable experience for your users. This can lead to higher satisfaction and increased conversions. In a nutshell, happy users often means better SEO results.
Stay Updated with SEO Practices
If there’s one thing that’s for certain, it’s that SEO is constantly evolving. Google’s algorithm updates can have a massive impact on your rankings too. Regular SEO audits are great for keeping your website compliant with the latest best practices.
Keeping your site updated is a must. Doing so helps you avoid penalties and ensures your content continues to rank well in search results. An SEO audit helps you adapt to any changes and keep your SEO strategy fresh.
As we’ve stressed, regular SEO audits are key for keeping your website performing at its best. We offer professional SEO audits to help you uncover hidden opportunities and keep your site optimised for success. So if you want to kickstart your SEO and start moving in the right direction get in touch today.