Affinity Living PPC
The Brief: Deliver a constant flow of enquiries and viewings for rental apartments
Affinity Living is a property business offering luxury apartments to rent across four buildings in Manchester city centre. Their mission is to offer a new concept in rental accommodation that is friendly, fun and luxurious. Their properties offer a place where renters can decide exactly how they want to live and find a place to call home. They can choose a building that suits their lifestyle, pick from a range of floorplans and decide between a variety of furniture designs, or go unfurnished and bring their own.
The initial brief was to launch Affinity Living on to the marketplace with a mix of paid media including PPC, display and paid social advertising. The ultimate aim was to drive traffic to the website and deliver conversions in terms of enquiries and viewings. As they were a new player in the highly competitive Manchester property market, there was also a brand building exercise to be done surrounding the Affinity brand.