Social Media Strategy

Innovative and creative strategies that set the foundations for successful social media campaigns

What Is A Social Media Strategy?

A social media strategy is the big-picture view of your social media marketing goals and how you want to achieve these goals. These goals should also align with your brand’s larger digital marketing strategy and can include both organic social media, and paid social media campaigns. 

A social media strategy can serve several marketing objectives such as; 

  • Driving traffic and sales 
  • Generate leads 
  • Building brand awareness 
  • Connecting with customers and prospects 
  • Providing improved customer service and support 
  • Managing brand reputation 
  • Gain market insights with social listening 


How To Create A Social Media Strategy 

When creating a social media plan, you must know exactly what you want to gain from it. 

  • Define your starting point
  • Create S.M.A.R.T social media goals
  • Align these with your business objectives 
  • Conduct a social media audit 
  • Get to know your audience and competitors 
  • Create compelling content that reflects goals 
  • Track performance and adjust your strategy appropriately
Social Media Strategy
Social Media Strategy

Importance Of A Social Media Strategy

Whether you like it or not, your audience is on social media. Whether they are using it hourly, daily or weekly, there is a platform and an audience for everyone – meaning you should be there too. Whether you’re a one-man band, an SME or a large corporation, a social media plan is imperative. If you’re not on social media and aren’t aware of how your audience is behaving, how can you accurately market yourself to them? 

A well thought out strategy defines how your business will use social platforms to achieve your goals and improve overall business performance. Performance is at the heart of everything we do, and social media is no different.

Social Media Strategy Agency Manchester

At Volume, we deliver strategies that combine your business identity and audience with the goal of building community, sparking conversation and delivering results that bring ROI. 

For any strategy to work successfully, it should be well thought out, and effective from the beginning. Our team of social media experts will build an engaging content plan that focuses on your audience’s needs and challenges.