Instagram advertising

Boost traffic and sales with optimised, effective and captivating Instagram campaigns and reach your target audience when they are at their most engaged..

What is Instagram advertising?

Instagram has become one of the most powerful social media platforms, with over 1 billion monthly users. Just like Facebook advertising, Instagram advertising is a way to promote your brand to a wider audience. Over 200 million businesses currently advertise on the platform, and over 60% of users said to have discovered a new brand or product from using the app. There are many different advertising formats on Instagram, including static images, stories, videos, reels, carousels, collection ads, explore ads and shopping ads. This wide range of ad formats means you can choose the best ad type that matches your specific business goals.

Instagram audiences 

You can target various audience types with Instagram advertising, depending on whom you want to reach and what you want to achieve. You can choose from: 

  • Core audiences – Selected by criteria such as age, interests, geography and behaviour
  • Custom audiences  – Users you have already interacted with, whether this is online, or offline
  • Lookalike audiences – New groups who have similar interests to those of your current customers
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Instagram advertising

Benefits of Instagram advertising 

Campaign creation is streamlined  – Instagram and Facebook are both owned by Meta, and are therefore fully integrated, making campaign creation, and audience targeting extremely easy to manoeuvre. 

Brand awarenessWith over 200 million active users on the platform, Instagram allows for a unique opportunity to create and distribute high-value content to a wide variety of users, targeted towards niche interests and demographics. 

High engagement levelsInstagram users are a highly engaged audience, with over 90% of users following brands they have connected with via the platform. 

Tagged products – If you are selling products online, Instagram’s shopping feature allows you to add clickable tags within your posts for purchases by connecting your Facebook/Shopify product catalogues. 

Increased traffic and sales – Connecting with members of your audience on a global scale and targeting them directly with the use of expertly designed ads, along with the integration of product tags can lead to increased traffic to your website, and increased sales. 

Insights and analyticsInstagram has an on-app insights feature to track individual ad performance, or as it is integrated with Facebook it means Facebook manager can be utilised to analyse and optimise your ad performance, all in one place.

Why use an Instagram advertising agency 

Using an instagram advertising agency takes the stress off you and your team, so you can focus on your core business, without having to stress about learning the ins and out of Instagram advertising. Before creating any campaigns, our team here at volume will analyse your industry, and research what it is that your target audience value, to discover the best way to target your audience effectively. We will also analyse any previous campaigns, audience data and website traffic to help us create the best possible Instagram ad campaign. 

Our in-house team of advertising experts will work to present your brand, product/services to your audience in a way that reflects your business values, goals and objectives. Our team will work with you to understand what you wish to gain, curating a catalogue of engaging content to build brand awareness, increased customer engagement, loyalty and of course conversions.