Facebook Advertising

Utilise Facebook Advertising to harness the power of targeted audiences online and achieve your business’s marketing and lead generation objectives

How To Use Facebook Advertising

As of July 2022, Facebook has over 2.934 billion monthly active users, putting it 1st in the world’s most ‘active’ social media platform, meaning it is a fantastic platform to reach a valuable online audience. Facebook advertising is one of the most efficient ways to communicate and connect with your target market. 

Facebook is used by over 30% of the world’s population, creating an extensive audience database which can be leveraged to really tailor your advertising to specific audiences. Facebook allows you to choose: 

  • Core audiences

An audience is defined by criteria such as age, interests, geography, behaviour and more.

  • Custom Audiences 

Audiences you have already touched base with, whether this is online, or offline.

  • Lookalike Audiences 

Completely new users who have similar interests to those of your best customers. 


LinkedIn Advertising
Facebook Advertising

Benefits Of Using Facebook Advertising

  • Detailed Analytics 

When advertising on Facebook, you can see your conversion rates and other key performance indicators and adjust your campaigns accordingly. 

  • Brand Awareness 

As the world’s most popular social media platform, utilising Facebook advertising allows you to repeatedly connect with your audience, exposing them to your ads repeatedly to build brand awareness. 

  • Dynamic Ads 

Facebook advertising allows for a range of possible ads, beyond just text ads, so you can get creative with graphics, image carousels, and video ads, all whilst targeting your exact audience. 

  • Website Traffic 

Whether you want to increase traffic to a landing page or want more views on your blog, Facebook Ads can help deliver these results. 

  • Increased Sales 

This is what it all boils down to. Increasing sales and growing your business is the main benefit of Facebook Advertising.


Type Of Facebook Ads

Facebook paid advertising has proved to be one of the most cost-effective marketing methods for businesses operating in the online space. From awareness to engagement, right through to conversion, Facebook Ads can enhance every stage of your customer’s journey. 

There are several Facebook Ad types available – which you use, will be dependent on what appeals to your audience, and what you want to achieve from the ads. For example, Collection Ads are a great tool to showcase e-commerce products, and Video Ads can be used to describe products/services/your brand in more detail. Other Ad types include: 

  • Photo 
  • Story 
  • Carousel 
  • Messenger
  • Slideshow
  • Playable 
  • Instant experiences 



Facebook Advertising

Using a Facebook Advertising Agency 

A Facebook Advertising agency will begin by gaining an in-depth understanding of your business, including your best-selling products and services, who your audience is and how they behave with the goal of creating an ad strategy that works. 

Get your business in front of your customers by delivering Facebook Ads to your ideal target audience. Here at Volume, we help you define what you want to communicate, how best to communicate your message with engaging content and manage your campaigns from start to finish. 

Our Facebook Advertising agency Manchester specialises in highly effective online ad campaigns, with years of experience. Our expert team creates high-converting campaigns that generate ROI, allowing you to focus on running your business, and leaving the advertising to us.