The world of digital marketing is constantly changing, so when searching for a digital marketer to help grow your business, it can be hard to imagine what it is they actually do on a day-to-day basis and if working with one or a team is actually worth your time and money.
So what does a digital marketer do?
Digital marketers do more than just run your social accounts or update your website. Digital marketers need to possess a varied skill set, and an in-depth understanding of how audiences and specifically target markets behave, along with what channels are most effective and how to utilise them and how to interpret metrics to tailor their marketing efforts. But this still doesn’t explain exactly what they do – here are some examples of day-to-day tasks that digital marketers will perform that help to drive successful results for a business.
Search Engine Optimisation is a vital component of digital and content marketing, and comes in 3 forms – on-site SEO, off-site SEO and content optimisation. SEO helps to drive organic, and relevant traffic to your website which a digital marketer will achieve through keyword research. They will compile a list of keyword phrases that the audiences often search and in what volume, and integrate these into your content which will become a beacon for your target market – meaning they can easily and organically discover your website.
Pay per click is an advertising style that drives traffic to a website via paid clicks. A digital marketer will use search engines such as Google or paid social ads on channels such as Facebook, Instagram, YouTube Or LinkedIn to help bring in customers with this type of advertising.
It is easy to spend a lot of money on PPC with very little return if not done right – a digital marketer will use their skills and knowledge to deliver a return on investment, based on a realistic and thought out budget and timescale.
When it comes to social media, there is an audience somewhere for everyone. A digital marketer will help you identify what platforms you should be utilising, to start engaging with your audience in the most effective way.
In a world dominated by social media, whether it be Instagram, Twitter, Facebook, Tiktok, LinkedIn, Youtube, or any other social channel, you need to be active somewhere. However, a few random, rushed posts aren’t going to make an impact, so you need a carefully planned strategy that will help to build a following, create engagement, and deliver a return on investment by converting your posts into quality leads or sales.
However, it doesn’t stop there. Digital marketers can help you take advantage of social media in ways other than simply strategising your posts, like making use of paid social campaigns and influencer marketing which can help to reinvent your brand overnight, and bring in the wave of new followers and customers that you’ve been searching for.
Having a cohesive content marketing strategy is important in any digital marketing campaign to be able to successfully communicate your brand message, and build search engine rankings. A digital marketer will help to make sure all your content, such as blogs, social media posts, website copy, news articles etc are bursting with your brand personality and full of those all important keywords to help build upon and strengthen the relationship you have with your customers.
Generally, email marketing is one of the best ways to directly communicate with your customers. A digital marketer will spend time curating strong relevant emails, to nurture the relationship with your existing customers, to build a highly qualified list of readers, keeping them updated with current offers, services, changes etc to help boost engagement levels, website traffic and conversions.
Use A/B testing
Even with the knowledge and skill set that a digital marketer provides, it is almost impossible to always get things right first time. This is why digital marketers use A/B testing to segment an audience and create multiple campaigns to identify which provides better results.
Once a campaign has been executed, digital marketers will then evaluate its success. They will do this by monitoring KPIs (key performance indicators) – these are quantifiable measurements linked to your specific goals and objectives I.E number of website visitors, number of conversions, return on investment, or audience engagement.
If you are still on the fence about hiring a digital marketer or digital marketing team, then here is something to consider: No one will buy your product or service if they don’t know it exists. Experts in marketing have the skills and knowledge to get straight into implementing these strategies to get your business noticed.
Interested in working with a team of expert digital marketers? Here at Volume, we’re experts in getting brands to stand out in the digital world. Get in touch today to see how we can help you grow your business, and start making some noise online.