Digital marketing is an ever-evolving field, and keeping up with the latest trends is essential for businesses looking to stay ahead of the competition. In 2023, we can expect to see a number of new and exciting digital marketing trends that will reshape the way businesses interact with their customers. In this blog we take a look at some of the most important digital marketing trends to watch out for in 2023.
Artificial intelligence (AI) and machine learning (ML)
AI and ML are becoming increasingly important in digital marketing, and this trend is expected to continue in 2023. These technologies allow businesses to personalise their marketing efforts, target specific segments of their audience, and optimise their campaigns for maximum effectiveness. For example, businesses can use AI-powered chatbots to interact with customers in real-time, or use ML algorithms to predict the most effective times to send emails or display ads. Advertising platforms like Google and Meta are using AI and ML more and more to deliver the best results for their customers.
Influencer marketing has been growing in popularity in recent years, and this trend is expected to continue in 2023. Influencer marketing involves partnering with popular social media influencers to promote products or services to their followers. This type of marketing is particularly effective because influencers have already built a relationship of trust with their followers, which makes them more likely to engage with and purchase products that they recommend.
Interactive content, such as quizzes, polls, and games, has been very popular in 2022 and is set to grow in use during 2023. Interactive content is engaging, and it helps to build a deeper connection between businesses and their customers. It also allows businesses to gather valuable data about their customers, which can be used to improve their marketing efforts.
Micro-moments are short, specific moments when consumers turn to their devices to learn, discover, watch, or buy something. In 2023, businesses will focus on creating micro-moments, to have more chances to engage with their target audience. They will use search engine optimisation, mobile optimisation and location-based targeting to reach their audiences in these moments.
Voice search optimisation
Voice search optimisation is becoming increasingly important, as more and more people are using voice assistants, such as Alexa and Google Assistant, to search the web. In 2023, businesses will need to optimise their websites and content for voice search to ensure that they appear at the top of the search results when customers use voice search. This will involve using natural language, long-tail keywords, and structured data to make it easier for search engines to understand the content on their websites.
Live streaming has been growing in popularity in recent years, and this trend is expected to continue in 2023. Live streaming allows businesses to connect with their customers in real-time and create a sense of immediacy and authenticity. Live streaming can be used for product demos, Q&A sessions, and other interactive events. Additionally, live streaming can also be used to provide customer service, and answer questions in real-time.
Video marketing is becoming increasingly important, as more and more people are watching videos online. In 2023, businesses will need to focus on creating high-quality, engaging videos that capture the attention of their target audience. This will include using interactive video, live streaming, and 360-degree video to create an immersive experience for the viewer.
Visual search allows customers to search for products using images instead of keywords. In 2023, businesses will need to optimise their products for visual search to ensure that they appear in search results when customers use visual search. This will include using high-quality images, image tagging, and image recognition technology to make it easy for
Swtichover to GA4
Last but not least, on 1st July 2023 Google will be turning off Universal Analytics in favour of its new offering Google Analytics 4. This change has been well publicised and most people have taken the early warning to run GA4 alongside their existing Universal Analytics account so that they have a year’s historical data. We are yet to see the full spectrum of features that GA4 will bring, but it is certain to be a major digital marketing event in 2023.
At Volume we make it our business to stay on top of the latest digital trends so you don’t have to. If you need help with the switchover to GA4, or are interested in any of the other marketing techniques outlined in this blog, just get in touch here.