Using a Google Ads Management Agency
When you first look into using Google Ads you will be directed by Google to use Smart Mode. This is Google’s starter product that allows advertisers with little or no PPC management experience to get up and running with a campaign. However, there is little or no opportunity to optimise your advertising using this method and the performance is therefore very much out of your control.
This is where Expert Mode comes in as it allows for precision targeting of keywords, bidding strategies and ad content. Managing Google Ads using Expert Mode is a complex process but it greatly enhances the ability to optimise and control campaigns allowing for a far better ROI. Agencies providing a Google Ads Management Service will be able to utilise this and manage your advertising at a professional level.