Prep Perfect Content Marketing
The Brief: Deliver website traffic through content marketing
Prep Perfect was born when the founders spotted a gap in the market for healthy prepped meals delivered to people’s homes. From the start the ethos of the business was to make planning and eating a healthy diet within everyone’s reach, and so promoting informative messages about exercise and weight loss was high on the agenda. Many of Prep Perfect’s original customers were those fitness enthusiasts who had been introduced to meal prep at their local gym, but Prep Perfect also wanted to reach out to a wider audience who were simply looking for a way to eat healthily whilst holding down a busy job or looking after a family.
The challenge was to create an ongoing programme of blogs and inspirational articles that would satisfy people’s quest for information around the topics of health, diet and fitness. The content needed to have a broad appeal and be cleverly curated to contain keywords that would capture those searching for subjects in and around the health & lifestyle sector. The ultimate objective was to increase traffic to the website from new users and establish Prep Perfect as a source of honest information for those looking to improve their daily diet and fitness.