Getting your site found on Google takes more than good content. Without the right technical setup, search engines won’t be able to crawl, index, or rank your pages. It’s essentially the foundation that holds up everything else and ignoring it means you’re already falling behind.
At Volume, we specialise in all things technical SEO. Here are just several ways technical SEO can impact your google rankings (for the better or worse).
If Google Can’t Crawl It, It Won’t Rank
Search engines rely on crawling and indexing to understand your site. If your pages aren’t accessible to crawlers, they won’t appear in search results at all. That’s why things like XML sitemaps, a clean URL structure and proper use of internal links are essential. These elements help guide Google’s bots through your site efficiently.
It’s also important to avoid dead ends. Orphan pages, broken links and incorrect use of robots.txt or meta tags can stop crawlers in their tracks. When your content isn’t visible to Google, it might as well not exist. A regular technical audit helps spot and fix these issues before they cost you traffic.
Speed Still Matters (A Lot)
Page speed affects how users interact with your site and it directly impacts your rankings. If your pages take too long to load, visitors will leave and Google takes note. Metrics like Largest Contentful Paint (LCP), Cumulative Layout Shift (CLS) and Interaction to Next Paint (INP) all feed into how your site performs in search.
Improving speed isn’t just about pleasing Google. It’s about creating a smoother experience for the people using your site. Compressing images, reducing unnecessary scripts and using efficient code all help. A fast site keeps users engaged and gives your content a better chance of being seen.
Your Mobile Site Comes First
Google now uses mobile-first indexing, which means it ranks your site based on the mobile version, not the desktop one. If your mobile layout is clunky, slow, or incomplete, your rankings will suffer, even if the desktop experience is strong.
Responsive design, quick mobile load times and tap-friendly layouts are all key. A good mobile experience isn’t optional anymore. It’s how most people access the web and it’s how search engines judge your site.
Site Structure Shapes Search Understanding
A clear and consistent site structure helps Google understand how your content fits together. Pages that are buried too deep, lack internal links, or have messy URLs can confuse both users and search engines. The simpler and more logical your layout, the easier it is to crawl.
Flat architecture works well. Ideally, every page should be reachable within a few clicks. Grouping similar content and using breadcrumb navigation can also improve clarity. When your site makes sense to a crawler, it’s more likely to rank.
Structured Data Helps You Stand Out
Structured data, or schema markup, gives search engines more context about your content. It’s how you help Google show things like star ratings, product info, or FAQs directly in the search results. While it won’t boost your ranking alone, it can improve click-through rates by making your listings more useful.
Adding schema to relevant pages like articles, events, products and reviews gives your site an edge. It’s a small technical tweak that can make a big visual difference in how your brand appears in search.
Technical Errors Can Undo All Your SEO Work
It doesn’t matter how good your content is if your site is full of technical issues. Broken links, redirect chains, duplicate pages and blocked resources all make it harder for search engines to do their job. These issues also frustrate users, which affects bounce rates and engagement.
Regular site audits help catch these problems early. Fixing errors quickly keeps your pages visible, functional and competitive. Think of it as maintaining the engine behind your digital presence. If it fails, everything else stalls too.
Security Is a Trust Signal
Secure sites give users confidence and send the right signals to search engines. Google has confirmed that HTTPS is a ranking factor and browsers now flag non-secure sites, which can drive visitors away.
Installing an SSL certificate is a simple fix with long-term benefits. It protects user data, supports credibility and ticks one more box on Google’s list of technical best practices.
If you want better rankings, technical SEO can’t be ignored. It shapes how Google sees your site and how users experience it.
Get in touch with us at Volume today. We provide a range of SEO services in Liverpool and beyond. Let us handle the technical side, so your site performs exactly how it should.