TaylorMade Finance are a team of independent mortgage brokers based in Manchester. They offer a bespoke service to customers looking to mortgage or remortgage their home, together with a range of other financial services such as wills, pensions and insurance. Their approach has always been to take the mystery out of obtaining a mortgage and they have built their business model around clear, transparent communication.
Their customer service is second to none and they regularly receive glowing testimonials from happy clients, so referrals from existing clients were a great source of new leads. However, due to the highly competitive nature of the mortgage industry and the number of big players in the UK, TaylorMade needed an innovative solution to provide them with an ongoing supply of new business openings for the sales team.
SEO, social media engagement and interactive features such as mortgage calculators on the website were helping to draw people in, but it felt like a more direct approach was required to maximise lead generation. As most people only look for a mortgage a handful of times in their lifetime, the challenge was to speak directly to customers at the moment when they were looking to move house or remortgage.
Email marketing proved the perfect solution as it has enabled TaylorMade to send out messages regarding rate offers and product details directly to potential customers at the right stage in their buying journey. Using a range of email templates and bespoke designs we have consistently delivered open rates and click throughs above the norm to deliver genuine ROI for TaylorMade. The strategic use of A/B testing to identify the content, imagery and subject lines that most appeal have enabled us to maintain conversion rates and deliver leads in this highly competitive sector.
Reporting & Analysis
We have used these guys for several years and firstly they are very easy to deal with. Responsive when we request any changes to be made and they have also recommended how we can make changes to drive business.
We provide some of our own business streams, however use Volume for our email marketing work. This work in particular provides us with over 10% of our business in a very difficult market place. They also look after our social media channels and provide us with insight around reviews, while also replying accordingly on our behalf when reviews are left by our customers. We are very happy with the assistance Volume provide us with and they are a valuable asset to our business.