TaylorMade Finance Email Marketing
The Brief: Generate new business leads for our mortgage sales team
TaylorMade Finance are a team of independent mortgage brokers based in Manchester. They offer a bespoke service to customers looking to mortgage or remortgage their home, together with a range of other financial services such as wills, pensions and insurance. Their approach has always been to take the mystery out of obtaining a mortgage and they have built their business model around clear, transparent communication.
Their customer service is second to none and they regularly receive glowing testimonials from happy clients, so referrals from existing clients were a great source of new leads. However, due to the highly competitive nature of the mortgage industry and the number of big players in the UK, TaylorMade needed an innovative solution to provide them with an ongoing supply of new business openings for the sales team.