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Lead Generation for Manchester Mortgage Broker

TaylorMade Finance Email Marketing

The Brief: Generate new business leads for our mortgage sales team

TaylorMade Finance are a team of independent mortgage brokers based in Manchester. They offer a bespoke service to customers looking to mortgage or remortgage their home, together with a range of other financial services such as wills, pensions and insurance. Their approach has always been to take the mystery out of obtaining a mortgage and they have built their business model around clear, transparent communication.

Their customer service is second to none and they regularly receive glowing testimonials from happy clients, so referrals from existing clients were a great source of new leads. However, due to the highly competitive nature of the mortgage industry and the number of big players in the UK, TaylorMade needed an innovative solution to provide them with an ongoing supply of new business openings for the sales team.

The Solution

Data driven, results focused email marketing

SEO, social media engagement and interactive features such as mortgage calculators on the website were helping to draw people in, but it felt like a more direct approach was required to maximise lead generation. As most people only look for a mortgage a handful of times in their lifetime, the challenge was to speak directly to customers at the moment when they were looking to move house or remortgage.

Email marketing proved the perfect solution as it has enabled TaylorMade to send out messages regarding rate offers and product details directly to potential customers at the right stage in their buying journey. Using a range of email templates and bespoke designs we have consistently delivered open rates and click throughs above the norm to deliver genuine ROI for TaylorMade. The strategic use of A/B testing to identify the content, imagery and subject lines that most appeal have enabled us to maintain conversion rates and deliver leads in this highly competitive sector.

  • Data Management

  • Email Design

  • Email Distribution

  • Reporting & Analysis

  • A/B Testing