The Brief: Create a website that serves both our B2B and B2C customers
Polysil originated as a specialist distributor to the replication and mould making industries, providing high quality RTV silicone rubber, polyurethanes, polyester resins and jesmonite to industry and creators in a B2B capacity. When they approached us they had started to expand and gain traction in the growing consumer market for resins and jesmonite, driven by creators and makers who were producing and selling their creations from home.
To facilitate their growth into this market, Polysil needed to create a website platform that would speak to both the B2B and B2C markets in an efficient manner, driving leads, sales and brand awareness. At the time they had two separate websites – a brochure site primarily aimed at their B2B clients and an online shop that enabled their B2C customers to order products for home delivery. The requirement was to merge these two sites in to one central platform that would serve both audiences without alienating either audience.