London Children’s Practice Website
The Brief: Create a website that targets three separate audience groups
London Children’s Practice (LCP) had an existing website that they couldn’t update and was difficult to navigate around due to complex user journeys. As they had three different target audiences – families, schools and local authorities – they needed a way to speak separately to these groups and address their contrasting needs. On the other hand they also wanted the full range of therapies they provided to be visible in order to provide an overview.
