Website Build for Global Supply Chain Business

Alfred H Knight Website

The Brief – Create one central website for the group to serve our global network

Alfred H Knight are a provider for inspecting, testing and consultancy in the metal, mineral and solid fuel industries. They are a totally independent, family owned business spanning five generations and have a global network of strategically placed offices and laboratories to enable global trade.

They approached us at a point when they were merging the solid fuels division of the business under the Alfred H Knight overarching brand. The brief was to create a brand strategy and a new brand style that would unify the business and lead to the development of a new corporate website to replace the existing divisional website structure.

The new unified website needed to be able to communicate the technical nature of their offering whilst at the same time being quick and simple to navigate around. As a global business it was important that the website could be created with different language versions to serve key markets such as China and Latin America.

The Solution: Corporate website incorporating multiple language versions

The early stages of the discovery process for the website development involved talking in depth to the key personnel involved in the different areas of the business. There were key considerations to take into account to ensure that customers of the solid fuel division did not feel alienated once all the group’s services were consolidated under the new unified brand structure.

Following detailed UX design and wireframes development, we produced concepts for the new website design for presentation to the Board and wider management team. The chosen design was then worked through the rest of the site, incorporating various elements to communicate the global reach of the business. These included an interactive map of countries to visually display the areas covered and a tabbed layout for the network of offices and contact details.

The marketing team were keen to have a website that they could update themselves on a regular basis and they have been delighted with how easy the WordPress CMS is to manage in-house. Setting the new website live was only the start of their website journey and we continue to work with the team to make ongoing developments to the site so that it continues to grow with their business.