Why perform a digital marketing audit?
There are a multitude of reasons why your business should conduct a digital marketing audit. Most importantly, it will provide you with the facts to enable you to act upon things you know about your marketing efforts, rather than just guessing. Here are some reasons why you may want to perform an audit:
- You need to increase the number of leads generated
- You are not reaching your sales objectives
- There has been a notable decrease in website traffic/sales recently
- You aren’t where you want to be in search engine rankings
- Your social media engagement is low
If any of the above apply to you, a digital marketing audit could be exactly what your business needs to identify where the issues lie. However, even if you are happy with the current results from your digital marketing efforts, an audit can be useful to identify new opportunities and performance enhancements. A thorough audit will help you to understand how to use your digital channels more effectively to achieve KPIs, organise objectives and improve on ROI. It will also help with recommendations as to where you should be investing your money next, for the best possible outcome.
Here are some of the benefits conducting a digital marketing audit could have for your business:
Brings issues to your attention
It can be easy to overlook elements of your strategy that aren’t bringing good results. Do you know which channels deliver the most traffic to your website? What is the quality of this traffic and how many conversions are you getting from each source? Do visitors stay on your site or bounce straight off again? Conducting a digital marketing audit can make it easy to answer these questions, and can help to highlight areas that need to be changed, or removed from your strategy altogether.
Highlights marketing technology you could be using
It’s essential to review the existing technological systems that you have in place within your digital marketing strategy. Failing to move along with current technology, and using outdated applications can limit your results and leave you behind the competition. To stay competitive and reach your goals, every customer journey from your website and CRM needs to be included in the audit.
Identifies competitive strengths and weaknesses
While a digital marketing audit surrounds your business and your own efforts and performance, a comprehensive audit will give you a clear indication of how your digital marketing efforts compare to those of your key competitors.
Identifies gaps in your marketing content
A digital marketing audit is extremely helpful in gathering information regarding areas you may have overlooked. Gaps in content can result in a noticeable loss of leads for your business, and an audit will throw up a list of potential marketing opportunities for you to concentrate on.
Allows for the building of a better marketing strategy
After an audit, you will now know what is working, what isn’t working, where your strengths and weaknesses lie, and what gaps in your strategy are hindering how effective your marketing strategies are.
Does your business need a digital marketing audit, but you don’t have the knowledge or time needed to perform it? Volume Marketing can help. Our team of experts has everything you need to audit your marketing efforts. Our team can help you determine the real drivers of engagement, reach and conversions. Contact us here.